Teresa Rocha CV Profile Image

Profile

Seasoned WordPress developer and co-founder of Willcox Rocha Digital Marketing, specializing in creating high-performance, user-centric websites for global coaching and business leaders.

Extensive experience in custom theme development, plugin integration, SEO optimization, pixel-perfect developments and digital marketing automation.

Delivered over 500 branding mandates, enhancing online presence.

Key Skills

WordPress Development: Custom themes, Elementor, Divi, Gutenberg, Beaver Builder, membership areas, online courses, payments and WooCommerce

Funnels: ClickFunnels, Go High Level, HubSpot

Front-End Technologies: HTML5, CSS3, JavaScript, jQuery

Back-End Development: PHP, MySQL, REST APIs

SEO & Analytics: Yoast, RankMath, Google Analytics, Google Search Console, SEO analysis and implementation

UX/UI Design: Wireframes, prototypes, responsive design using Photoshop, Miro Board, Figma, Illustrator, Canva

Performance & Security: Caching, CDN, SSL, Wordfence

Hosting Management: WHM, cPanel, Plesk, FTP/SFTP, phpMyAdmin, DNS, VSP Administration

CRM Management: HubSpot, Go High Level, Active Campaign, Mailchimp, FluentCRM, booking systems, Kartra

Project Management: Agile methodologies, milestone-based delivery, Teamwork, Asana, Slack, Trello

Payments: Stripe, PayPal, Authorize.net, Godaddy Payments

CMS: Shopify, Prestashop, Kajabi, Wix, Godaddy, Joomla

Languages

  • English - Fluent
  • Spanish - Native
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Teresa Rocha Muñoz

Chief Technology Officer

Mike Koenigs, Superpower Accelerator | 2022-2025

  • Led a full CRM migration from Kartra to GoHighLevel, restructuring funnels, automations, and customer journeys to improve operational efficiency and scalability.
  • Designed and developed high-converting landing pages for promotional books, offers, launches, and live events, optimizing UX and conversion flow.
  • Built complete webinar systems including Zoom integrations, automated email follow-up sequences, replay delivery, and custom conversion-focused replay pages.
  • Created a full sales team environment, including landing pages, calendar integrations, automated reminders, pipelines, and status-tracking workflows to streamline lead management.
  • Produced multiple graphic design assets: postcards, rollups, flyers, brochures, email banners, and newsletters to support marketing campaigns.
  • Developed the “Ai Accelerator Program” infrastructure, including landing page development, payment integrations, GoHighLevel + Kajabi integration, Kajabi set up, visual design of program portal and thumbnails.

Web Developer & CRM Specialist

Regan Archibald, Ageless Future | 2022-2025

  • Developed complete website infrastructure for AgelessFuture.com and ThePeptideExpert.com, including backend systems, integrations, and optimized user experience.
  • Redesigned the Event Promotion System: replaced repetitive manual workflows with a fully automated event tracking system, consolidating offers, landing page registrations, and dynamic follow-ups per event, significantly improving lead management and reducing manual team effort.
  • Designed and implemented high-converting landing pages for promotional books, special offers, and live events, optimizing layout, UX, and conversion flows.
  • Produced comprehensive graphic assets to support marketing initiatives, including podcast thumbnails, social media post, rollups, postcards, brand guidelines, business cards, flyers, brochures, email banners, and newsletters.

Web Developer & CRM Specialist

Kurt & Kristen, Liberty Spenders | 2024

  • Developed service, book promotion, and podcast landing pages focused on lead generation.
  • Integrated lead capture downloads with HubSpot and automated email delivery.
  • Designed podcast update emails to support audience growth and engagement.
  • Built a blog page and reusable post template to streamline content publishing.
  • Applied SEO best practices to enhance visibility and performance.

Chief Technology Officer

Kane & Alessia Minkus, Industry Rockstar | 2016-2023

Led end-to-end web development operations, delivering 300+ websites for Kane & Alessia’s client portfolio. Managed client relationships from initial scope definition through to live deployment, coordinating hosting configurations and CRM integrations for lead capture, newsletter subscriptions, and automated marketing workflows.

Key Responsibilities & Achievements:

  • Directed technical teams while maintaining hands-on development capabilities for direct client delivery.
  • Architected and deployed diverse web solutions including WordPress sites, ClickFunnels landing pages, WooCommerce stores, Shopify e-commerce platforms, membership areas, and community forums.
  • Integrated enterprise-grade CRM systems including Mailchimp, Active Campaign, Keap, HubSpot, Go High Level, and Zoho, enabling seamless marketing automation and customer relationship management.
  • Managed complete project lifecycle from client consultation and technical requirements gathering through development, testing, and production deployment.
  • Developed and maintained company’s flagship websites and member portal infrastructure.